Indiana Meat Distributor Old Major Market Holds Bitcoin, Ships Nationwide

A visit to Indianapolis led the writer to Kaffeine Coffee Co. on Fulton Street, where a local Bitcoiner paying in satoshis at the counter demonstrated that bitcoin users are not as rare as might be assumed.

That acquaintance described a network of Indiana merchants that the Indianapolis-based Indy Bitcoin Group has been introducing to bitcoin.

First Up: Old Major Market LLC (Artisan Meats)

Many merchants that begin accepting Bitcoin convert all of it to cash through processors such as Square. Over time, though, a change can take hold once a proprietor studies bitcoin. Old Major Market LLC, an Indianapolis-based artisan meat distributor, illustrates that transition.

The Big Ole Update!!

Owner Mark LaFay said that beginning in 2026, Old Major Market decided to retain all Bitcoin it receives on its balance sheet. The business concluded that holding the cryptocurrency offers meaningful long-term potential. The company ships to all 48 contiguous U.S. states. LaFay noted that the Maple bourbon bacon is especially well-liked.

Bitcoin users in central Indiana have been visiting Old Major for more than a year, purchasing bacon, sausages and specialty meats with satoshis. Though the store initially converted every Bitcoin transaction to cash immediately, the consistent flow of Bitcoin payments drew its attention.

The “1% Orange Pill” Math

When a committed community channels its regular spending to bitcoin-friendly merchants, the financial rationale for the owner becomes clear:

• The Baseline: A merchant with $1 million in annual revenue and a 10% margin nets $100,000 in profit.
• The 1% New Customer Shift: If local bitcoiners account for 1% of sales, that is $10,000 in Bitcoin transactions per year. If the owner sells the coins, regret sets in: “what if I held the coins?”…
• The BTC Holding Strategy: Suppose the store instead holds that Bitcoin in 2026, and BTC doubles in value. That 1% shift in payment preference boosts the owner’s annual total to $120,000.

That arithmetic provides the ultimate introduction to bitcoin. A dedicated customer base directing spending to receptive owners can drive merchant adoption, regardless of whether the owner holds from the start or eventually realizes the missed profit.

Notable Mentions: Local Indy Staples: Coffee & Wine

• Kaffeine Coffee Co. (Downtown Indy): Third-wave craft coffee alongside Bitcoin payments. Encountering other bitcoiners at the counter shows how coffee shops serve as gateways for community building.
• The Rejoicing Vine (Northwest Indy): A mission-driven winery focusing on sparkling wines that also hosts local “Lightning Socials.” Owner Brent Kumfer began accepting Bitcoin more than a year ago via Square, benefiting from zero processing fees and a steady flow of local Bitcoiner events. The business does not currently hold bitcoin but is considering it.

APPENDIX – 200 Indiana Stores Accepting Bitcoin

Arts & Entertainment

• LangLab (Arts Centre) — 1302 High St, South Bend
• AMC Castleton Square 14 (Cinema) — 6020 E 82nd St, Indianapolis
• AMC Washington Square 12 (Cinema) — 10280 E Washington St, Indianapolis
• AMC CLASSIC Bloomington 12 (Cinema) — 2929 W 3rd St, Bloomington
• AMC Perry Crossing 18 (Cinema) — 380 Cinema Blvd, Plainfield
• AMC Showplace Traders Point 12 (Cinema) — 5920 W 86th St, Indianapolis
• AMC Indianapolis 17 (Cinema) — 4325 S Meridian St, Indianapolis
• AMC CLASSIC Crawfordsville 8 (Cinema) — 205 Dry Branch Rd, Crawfordsville
• Fort Wayne Improv (Theatre) — 1314 E State Blvd, Fort Wayne
• Pine Acres Miniature Farm (Zoo) — 6801 Union Chapel Rd SE, Corydon

Automotive & Repair

• 317 Auto Service — 499 Wall St, Greenwood
• Hobbs Automotive Diagnostics & Repair — 3594 SR 9, Anderson
• McIntire Auto Repair — 1927 S Curry Pike, Bloomington
• Salvadors Collision — 30841 Old US 33, Elkhart
• 2nd Chance Towing & Repair — 2252 Straight Line Pike, Richmond
• Bulls Tire Shop — 2233 E Washington St, Indianapolis
• Direct Tire — 1506 N Post Rd, Indianapolis

Bars, Breweries & Wineries

• Westfield Wine Vault — 100 N Union St, Westfield
• Mad Hyena Bar and Grill — 1538 Indiana Ave, New Castle
• Fish Moon Brewing Company — 309 N Main St, Rushville
• The Health Club Taproom & Cafe — 6420 Cornell Ave, Indianapolis
• Books & Brews — 9402 Uptown Dr, Indianapolis
• Tollys Bar and Grill — 2341 Maple Ave, Terre Haute
• Easley Winery — 205 N College Ave, Indianapolis
• The Rejoicing Vine — 8440 W 82nd St, Indianapolis

Beauty, Hair & Wellness

• Apothecary Salon & Spa — 2050 Burton Ln, Martinsville
• Allure Salon — 100 S 1st St, Zionsville
• Angel Barber Studio — 1990 Conner St, Noblesville
• B Beauty — 11717 E Washington St, Indianapolis
• Brow Ink — 5250 E US Hwy 36, Avon
• Bryans Barbershop — 224 N 12th St, Decatur
• Cutting Loose Salon — 3815 S Main St, Elkhart
• Exotic Nails — 1617 E Michigan Rd, Shelbyville
• Harmony Day Spa — 7654 N Bleck Rd, Trail Creek
• Indulge Beauty Salon — 3521 Lake Ave, Fort Wayne
• Lee’s Barber Lounge — 409 W Taylor St, Kokomo
• Lux Esthetics Lab — 1251 US-31 N, Greenwood
• Luxury Spa & Nails — 217 S Green River Rd, Evansville
• Marengo Barber Shop — 109 Main St, Marengo
• Mdg Salon — E 116th St, Carmel
• Midou Studio — 9935 E 42nd St, Indianapolis
• Modern Barbershop and Salon — 1641 N Lebanon St, Lebanon
• Naturally You — 6101 N Rural St, Indianapolis
• Sarah L Studio — 6251 Winthrop Ave, Indianapolis
• The Station Hair Parlor — 200 Byrd Way, Greenwood
• Wax that Cat — 3009 25th St & 3042 State St, Columbus
• Indy Holistic Massage — 1133 W Main St, Greenfield
• Sacred Roots Custom Massage — 26 W Broadway St, Shelbyville

Cafes, Bakeries & Desserts

• Gramz Bakey and Cafe — 409 Washington St, Columbus
• Kaffeine Coffee — 707 Fulton St, Indianapolis
• Moar Tea — 448 Massachusetts Ave, Indianapolis
• Seoul Fresh — 49 W Maryland St, Indianapolis
• The Beach Hut — 100 W Moss Pkwy, Michigan City
• The Java Bean Cafe — 151 N 2nd St, Decatur
• Cosmic Cardinal Cafe — 101 W Ohio St, Indianapolis
• Capstone Cafe & Bookstore — 6620 Northview Way, Indianapolis
• Rocky Mountain Cafe — 209 Lincolnway, La Porte
• Wildflour Bakehouse — 1012 E County Rd 750 S, Nineveh
• Brown’s Shuga Shack — 6099 State Rd 16, Monticello
• Heartland Homemade Ice Cream — 4911 S Emerson Ave, Indianapolis
• Sugar + Ice — 103 S Randolph St, Garrett
• Sugarfield Creamery — 1051 E Tabor St, Indianapolis

Contractors, Repair & Home Services

• 33 Electric — 7939 Dix Rd, Indianapolis
• AR Engineering (HVAC) — 3002 W Western Ave, South Bend
• Bravo Carpentry — 305 Railroad Ave, Wheeler
• DEG Electronic Repair Services — 3712 N Mitthoeffer Rd & 2818 Westlane Rd, Indianapolis
• Energy Efficient Replacements / 574-Sunroom — 51285 Bittersweet Rd, Granger
• KM Electronics — 8238 Madison Ave, Indianapolis
• NGR Electric — 4320 Calhoun St, Gary
• Roman Tech Computer Repair — 3611 E US Hwy 12, Michigan City
• TechBar — 4121 Cleveland St, Gary

Groceries, Specialty Foods & Farms

• Old Major (Butcher) — 4201 Millersville Rd, Indianapolis
• The Wurst (Butcher) — 130 N Broad St, Griffith
• For You Brewing Supplies — 503 Honey Creek Dr, Terre Haute
• Hidden Acres (Farm) — 10645 W 425 S, Wilkinson
• K&B Liberty Farms — 2254 Nature Ln SE, Corydon
• Binford Farmers Market — 6620 Northview Way, Indianapolis

Professional & Financial Services

• D M Property Management — 6446 Ralston Ave, Indianapolis
• Dennis Hartley & Son Monuments — 89 E Walnut St, Martinsville
• Great Lakes EV Charging — 51285 Bittersweet Rd, Granger
• Inguard Insurance — 231 W Canal St, Wabash
• Olive Tree Resources (NGO) — 110 E Market St, New Albany
• Overhauser Law Offices — 101 W Ohio St, Indianapolis & 18 E Main St, Greenfield

Restaurants, Fast Food & Delis

• Amorè Fine Italian Ristorante — 730 Highlander Point Dr, Floyds Knobs
• Food King Chinese Restaurant — 1472 E 86th St, Indianapolis
• Full Circle Grill & BBQ — 110 W Berry St, Fort Wayne
• George’s Gyros Spot #2 — 1201 W 37th Ave, Hobart
• Grateful Grubs BBQ — 5654 IN-10, DeMotte
• Guadalupe’s Mexican Grill — 2031 South Bend Ave, South Bend
• Lonestar Bar B Que — 905 N Park Dr, Evansville
• Major Munch — 101 NW 1st St, Evansville
• Oscar’s Pizza — 515 N Buckeye St, Kokomo
• Panini Panini — 1720 Franklin St, Michigan City
• Rusted Silo Southern BBQ — 411 N State St, Lizton
• Social Que BBQ and Catering — 1701 Franklin St, Michigan City
• The Lincoln Kitchen — 704 Silhavy Rd, Valparaiso
• The Owlery Restaurant — 118 W 6th St, Bloomington
• Tlaolli — 2830 E Washington St, Indianapolis
• Tsunami Sushi & Korean Wings — 700 Sagamore Pkwy N, Lafayette
• Turkuaz Cafe — 301 E 3rd St, Bloomington
• Union Jack Pub — 921 Broad Ripple Ave, Indianapolis
• Uptown Cafe — 102 E Kirkwood Ave, Bloomington
• Griller’s Restaurant — 1240 119th St, Whiting
• Oh Mamma’s On The Avenue Deli — 1202 Mishawaka Ave, South Bend
• OyVey! Bakery & Deli — 901 Lafayette Ave, Terre Haute
• Cracklin Shack — 5058 S 800 W, Swayzee
• Hoosier Spice & BBQ Company — 11622 NE Executive Dr, Edinburgh
• Las Cubanitas — 53 Valparaiso St, Valparaiso
• Los Dos Amigos by Awiwi — 202 Carrie Ln, Columbus
• Steak ‘n Shake — 30+ locations statewide (Avon, Indianapolis, Fort Wayne, Lafayette, Bloomington, Elkhart, South Bend, Terre Haute, Greenwood, Valparaiso, Columbus, Clarksville, Seymour, Merrillville, Schererville, Muncie, Bedford, Lawrenceburg, Franklin, etc.)
• Steve’s Una Pizza — 1005 S Saint James Blvd, Evansville
• Union Jack Pub Food Truck — 924 Broad Ripple Ave, Indianapolis

Retail, Apparel, Hobbies & Specialty Shops

• Above ALL Bowling Supply — Valparaiso & Hobart
• Blossom Floral Design — 615 N Michigan St, South Bend
• Geeked Out Games — 10830 Bennett Pkwy, Zionsville / Fishers
• Its Not Corn (Apparel) — 120 N Miller Ave, Marion
• Jayla’s Gifts, Plants, Flowers — 207 E Market St, Nappanee
• Jewelry Gallery — 17425 Carey Rd, Westfield
• Lake Effect Florals — 278 E 1500 N, Chesterton
• Mr. Kay’s Fashionable Shoes — 2218 Southlake Mall, Merrillville
• Nature’s Mercantile — 122 N Main St, Auburn
• Nick Nackery — 201 E Virginia St, Evansville
• Old-School Outpost (Games) — 3825 S East St, Indianapolis
• Prideland Comics & Collectibles — 5668 Crawfordsville Rd, Speedway
• Rock Bottom Resale — 11186 County Rd 34, Goshen
• Rock Daddy (Esoteric) — 418 E McGalliard Rd, Muncie
• Sewer Lair Toys — 3197 S 3rd Pl, Terre Haute
• Smoke Xpress (Tobacco) — Michigan City & Elkhart
• Svpplements — 316 W Cleveland Rd, Granger
• The Co Op Shop (Video Games) — 3540 State Rd 38 E, Lafayette
• Unique Creations by Joe — 1148 S 17th St, Kokomo
• Versed Skateboard Shop — 1006 Virginia Ave, Indianapolis
• War Room Tabletop Gaming — 10830 Bennett Pkwy, Zionsville
• 710 Lounge (Cannabis) — 3673 W 86th St, Indianapolis
• A Pooch Palace (Pet Grooming) — 3839 S Lafountain St, Kokomo
• First & Wilkerson Designs / Farmkidz Apparel — Fort Wayne & Lebanon

Second-Hand & Thrift Stores

• DTF Sales — 51 N Main St, Cloverdale
• Millie’s Thrift Store — Lafayette (2 locations) & West Lafayette
• MoJo’s Thrift-N-Collectibles Store — 527 Cass St, Wabash
• Mood — 248 Spring St, Jeffersonville

Tattoo & Piercing Studios

• A1 Art Tattoos — 4606 E Michigan St, Indianapolis
• Altered Image — 10030 E US Hwy 36, Avon
• Big Time Tattoos and Piercings — 5353 Madison Ave, Indianapolis
• Crown Point Tattoo — 114 W Hack Ct, Crown Point
• Evolution Tattoo — 2901 Mitchell Rd, Bedford
• La Familia Tattoo — 529 W Chicago Ave, East Chicago
• Resurrection Studios Tattoos & Piercing — 2200 Elmwood Ave, Lafayette
• Tracy Scott at Bankai Tattoo Collective — 421 7th St, Columbus