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James Seyffart: Advisors May Channel Trillions Into Bitcoin ETFs

James Seyffart explains how wirehouse rules keep advisor wealth from Bitcoin ETFs, and how a small allocation shift could drive demand.

24/09/2026 13:127 min read

This article was published by Bitcoin Magazine and features Bloomberg’s James Seyffart: Why Trillions in Advisor Wealth Could Flow Into Bitcoin.

According to James Seyffart of Bloomberg, trillions of dollars in wealth under advisor management have yet to enter the Bitcoin market. He noted that wirehouse policies at firms including Morgan Stanley and JPMorgan continue to restrict how financial advisors may buy Bitcoin exchange-traded funds for their clients. Seyffart covered target portfolio allocations, the reasons many advisors waited through the bear market, and how even a small increase in allocation could bring significant new demand.

Chapters:
0:00: Bitcoin ETFs saw daily inflows approaching $1 billion.
1:08: The $82,000 cost basis for Bitcoin ETFs is examined.
4:11: The question of whether ETF flows can influence Bitcoin’s price is discussed.
5:42: New buyers, target allocations, and advisor demand are covered.
7:51: Wirehouse rules that limit Bitcoin ETF purchases are explained.
9:05: The distinction between sellers: spot holders versus ETF investors.
10:17: Hedge funds and the unwinding of the Bitcoin basis trade.
11:24: Whether Bitcoin ETFs can overtake gold ETFs in size.
13:08: The overlooked data point of $30–40 trillion in advisor wealth.
14:19: A moderated four-year cycle and Bitcoin’s status as a risk asset.

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Disclaimer: this article comes from third-party media and is provided for reference only. It does not constitute investment advice. Crypto and other financial products carry significant price volatility risk, so please make your own decisions carefully.

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