Majority of Crypto Investors Plan to Increase Holdings, Schwab Survey Shows

U.S. investors are more keen to increase their bitcoin exposure than to add stocks, a new study indicates.

The 2026 Modern Wealth Survey from Charles Schwab was released Wednesday, revealing that current cryptocurrency holders intend to continue expanding their positions.

According to the survey, 60% of crypto investors plan to increase their investments in the coming year. That proportion exceeds the figures for holders of ETFs (56%), stocks (52%), bonds (42%), and mutual funds (41%).

“Existing cryptocurrency investors are certainly leaning in, particularly younger investors who are driving much of the interest and momentum in cryptocurrency,” Joe Vietri, Head of Digital Assets at Charles Schwab, said in a statement.

“But to me, the bigger story is that cryptocurrency is increasingly viewed as a complement to traditional investments.”

As the largest custodian for registered investment advisors in the U.S., Charles Schwab launched a phased rollout of Schwab Crypto earlier this year. Retail clients gained direct bitcoin trading access, as well as educational materials and professional support.

The firm additionally provides crypto-linked ETFs, bitcoin futures, and its own Schwab Crypto Thematic Index ETF. CEO Rick Wurster said that Schwab clients account for over 20% of all crypto exchange-traded products industry-wide.

Wednesday's survey also found that 20% of all Americans currently hold cryptocurrency, and another 20% say they do not own it but are interested in purchasing. Among investors, nearly half own crypto.

Millennials are the most likely generation to own cryptocurrency, with an ownership rate more than four times that of Baby Boomers, the report noted.

Logica Research carried out the online poll between August 24 and September 17, 2026, using a national sample of 2,000 Americans aged 21 to 75.