Bifu Wraps Up Football Without Borders Campaign, Multi-Asset Trading Validates One Account, Trade the World

"Football Without Borders, Bifu Sets You Free," the World Cup–themed campaign launched on June 12 by all-asset trading platform Bifu, officially concluded on July 21. Running roughly 40 days from the group stage to the final, the campaign centered on a single mechanic — goals — with a fixed 100,000 USDT prize pool.

Closing data shows nearly 14,000 users took part, scoring a combined total of more than 460,000 goals, while non-crypto asset classes such as forex contributed a significant share of trading activity. The campaign has entered settlement, with rewards to be distributed under the published rules.

A 40-Day Campaign Built Around Goals

The campaign revolved around one unified scoring unit: the goal. Users accumulated goals through four types of actions — trading designated asset classes, predicting match outcomes, daily check-ins, and inviting friends — and the 100,000 USDT prize pool was distributed in proportion to each user's share of total goals scored.

The mechanic folded three very different behaviors — trading, prediction, and social referral — into one scoring system, tying rewards to relative contribution rather than absolute thresholds: regardless of account size, users who joined early and participated often held a structural advantage. Pacing was synced to the tournament: check-ins and predictions lowered the entry barrier in the group stage, trading and referral tasks ramped up through the knockouts, and the final week delivered the closing sprint.

Final Numbers: Nearly 14,000 Participants, More Than 460,000 Goals Scored

According to figures published on the campaign page, Football Without Borders drew 13,999 cumulative participants, who scored a combined 464,443 goals over the campaign's roughly 40 days. Compared with the roughly 3,100 participants and 44,000 goals reported in early July, participation grew more than threefold and total goals rose nearly tenfold. Participation tracked the tournament closely: after the first-ever 32-team knockout stage began on June 28, engagement climbed with the on-pitch drama, peaking during the week of the final.

On the trading side, activity extended well beyond crypto. Forex stood out in particular, with notional trading volume exceeding US$160 million — a football-themed campaign leaving a significant footprint in a traditional asset class is a rare outcome among sports-marketing efforts in the crypto industry.

Prediction Markets: Turning Watching the Match Into Reading the Market

Match-outcome prediction was the campaign's lowest-barrier activity and the one closest to the tournament itself. Users called winners and qualifiers across both stages, with results converted directly into goals toward the prize pool — and from a group stage full of upsets to a suspense-laden bracket, nearly every match day offered something new to take a view on.

For Bifu, the significance goes beyond the campaign. Prediction markets aggregate dispersed judgments into real-time probability signals — akin to price discovery in financial markets — which is part of why they have moved into the mainstream narrative over the past year. The World Cup offered a natural proving ground: where the event is, attention is, and that is where users' judgments and trades happen. Bifu said the campaign's prediction activity validated the effectiveness of event-driven participation and provides direct behavioral input for the iteration of its prediction market products.

From the World Cup to All Markets: One Account, Global Assets

The campaign's name mirrors Bifu's product thesis. As a next-generation all-asset platform, Bifu lets users trade crypto, forex, commodities, equities, and emerging categories such as prediction markets and RWAs within a single account — the proposition captured by its slogan, "One Account, Trade the World."

The task design deliberately spanned asset classes: goals could be earned through forex and precious metals trading as well as crypto. The US$160 million in notional forex volume cited above is a direct result — a meaningful share of participants went beyond crypto to traditional asset classes, trading across categories within one account rather than hopping between platforms. For Bifu, this marks "One Account, Trade the World" moving from product capability to real user behavior.

From the CEO: The World Cup Ends, but Global Markets Kick Off Every Day

Bifu's CEO commented on the campaign's closing:

"The World Cup gave us a window to test a conviction: wherever the opportunity is, that's where users will be. Over the past 40 days, we watched nearly 14,000 users predict match results and trade forex and crypto within a single account. That is what Bifu set out to prove: trading should not be divided by asset-class borders, just as football should not be divided by national ones.

"The World Cup comes once every four years, but global markets kick off every day. This campaign is a starting point, not a finish line. Our thanks to everyone who took part — and we welcome more traders to find their own pitch on Bifu."

About Bifu

Bifu is a next-generation all-asset trading platform connecting trading, assets, and the markets of the future. Through a unified account, Bifu provides crypto derivatives, forex CFDs, tokenized stocks and RWAs, prediction markets, Earn, and copy trading. Learn more at bifu.co.

One Account, Trade the World.