Amaze Holdings Signs $155M LOI to Acquire BullionFX and Alchemy

The proposed deal would add a gold-pegged decentralized finance ecosystem, along with financial infrastructure aimed at retail, institutional, and blockchain sectors.

Amaze Holdings (NYSE American: AMZE) announced that it signed a binding letter of intent to buy the BullionFX assets, including the Alchemy platform, for shares valued at roughly $155 million.

The assets consist of technology, infrastructure, and intellectual property for a blockchain-based financial system backed by auditable physical gold. If the deal closes, it would represent a strategic move for Amaze, expanding beyond creator commerce into gold-linked digital-asset infrastructure. The transaction occurs during a broader crypto market rebound, surging stablecoin volumes, renewed institutional interest in digital assets, and gold's continued role as a traditional value store. Adjusted stablecoin transaction volume reached $1.79 trillion in June 2026, a 125% year-over-year rise, per Visa Onchain Analytics (Allium).

"Crypto's renewed momentum and gold's enduring role as a store of value have opened a rare window for infrastructure built on both," said Joel Krutz, Interim Chief Executive Officer of Amaze. "Alchemy is a full-stack, gold-backed financial ecosystem, and we believe bringing it into the public markets can create meaningful long-term value for our stockholders."

Through the acquisition, Amaze obtains the technology, infrastructure, and IP of a full DeFi ecosystem where each digital unit is pegged to physical gold stored with independent custodians. The platform's architecture includes lending and borrowing protocols, yield products, cross-chain interoperability, and an Ethereum Layer 2 network connecting traditional and decentralized finance, providing gold- and USD-backed stablecoin users with broad functionality, including yield access.

After closing, Amaze plans to focus on launching the self-custody retail wallet and yield engines, and as a first institutional step, to seek a listed Stable Asset Treasury (SAT) vehicle for gold and USD, pending regulatory approvals.

"We have seen traditional financial markets adopt blockchain, and more recently stablecoins, as a direct result of retail users seeking more control, custody, and transferability of their own assets. We believe traditional finance will increasingly bridge with decentralized finance to extract the ideal attributes of both industries. Alchemy is well-positioned to compete in bringing to market a range of bridged traditional and decentralized financial products to introduce innovative financial offerings on a retail and institutional level while seeking to mitigate certain risks associated with traditional stablecoin models," said Stephen Moss, Founder, BullionFX. "Joining a publicly listed company gives Alchemy the access and institutional credibility to accelerate our mission. That mission is a stable, transparent financial ecosystem for retail users that bridges traditional and decentralized finance."

INSIDE THE ALCHEMY PLATFORM

The $GOLD Token: Backed by Physical Gold. Alchemy's main $GOLD token is intended to be backed one-to-one by vaulted, independently held and audited physical gold, with reserves meant for real-time attestation via third-party, institutional audit systems. $GOLD is meant to act as the network's settlement asset, blending a hard asset's stability with blockchain settlement speed and transparency.

Designed for the Stablecoin Sector. Alchemy is a retail and institutional platform built for the fast-growing stablecoin industry. Its compliance-oriented structure supports gold-linked payments, yield, lending and borrowing, cross-chain interoperability, and open-ecosystem DeFi apps that third-party developers can create.

Institutional Gold Infrastructure on Ethereum Layer 2. For institutions, Alchemy offers gold-based infrastructure including gold as a currency, gold-collateralized USD products, and gold-backed financial instruments. Operating on an Ethereum Layer 2 network, it aims to put gold's stability on-chain as a base for future products.

Proprietary Yield Engines. Alchemy's exclusive yield engines for gold and USD are aimed at powering institutional products that seek competitive returns by linking traditional and decentralized markets.

Self-Custody for Retail Users. A planned self-custody retail wallet is intended to provide users direct access to gold-linked payments, yield, and DeFi apps while retaining control over their assets.

"Stablecoins have proven the demand for digital money. The next question is what that money is anchored to," said Simon Rahme, Co-Founder and CTO, BullionFX | Alchemy. "We engineered Alchemy's Layer 2 so that gold sits inside the settlement layer itself rather than on top of it. That gives developers and institutions a base for payments, lending and yield products, with reserves designed to be verifiable on-chain."

Transaction Terms

Under the LOI, which includes some binding clauses, the parties will negotiate definitive agreements. If completed, the deal will involve substantial issuance of Amaze common stock to BullionFX. Final terms are conditional on due diligence, regulatory review, board approvals from each party, and other standard closing conditions.

About Amaze Holdings, Inc. (NYSE American: AMZE)

Amaze Holdings is an end-to-end creator-driven commerce platform providing tools for brand development, product creation, advanced e-commerce, audience growth, and scalable managed services. The company helps individuals convert their knowledge, creations, and shares into sustainable income, allowing creators to deepen audience relationships and achieve more flexible lifestyles.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements as defined by Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, those regarding the proposed acquisition of the BullionFX Assets; the anticipated benefits, capabilities, and potential of those assets; the ability of the parties to negotiate and enter into definitive agreements; the ability to successfully integrate the BullionFX Assets and realize anticipated synergies and value creation; the ability to generate anticipated yields or returns from proprietary yield engines or other platform features; the timing and success of planned product launches, including the self-custody retail wallet and Stable Asset Treasury vehicle; and expectations regarding the adoption and growth of decentralized finance, stablecoins, and gold-backed digital assets. Forward-looking statements may be identified by words such as "expects," "anticipates," "intends," "plans," "believes," "will," "should," "could," "may," "designed to," or "targeted." These statements are based on management's current views and assumptions and are not guarantees of future performance. Important factors that could cause actual results to differ materially include: the ability of the parties to negotiate and execute definitive agreements; the completion of due diligence; the receipt of required regulatory, stockholder, and board approvals and the satisfaction of other closing conditions; the occurrence of any event that could give rise to termination; the significant dilution to Amaze stockholders in connection with the transaction; the continued availability of capital and financing; the ability to commercialize and operationalize the BullionFX Assets; Amaze's lack of operating history in digital asset infrastructure and decentralized finance; the performance and security of blockchain-based technology and digital assets; risks related to smart contract vulnerabilities, software bugs, cyberattacks, hacking incidents, and operational failures affecting blockchain-based systems; evolving federal and state laws, regulations, and guidance applicable to digital assets, stablecoins, decentralized finance platforms, and related custodial arrangements, including potential classification of tokens as securities; the creditworthiness, performance, and regulatory status of third-party custodians holding physical gold reserves; the ability to maintain one-to-one gold backing and real-time attestation as described, and the risk that reserves may not be verified as anticipated; competition from established and emerging participants in the digital asset, stablecoin, and decentralized finance industries; the ability to protect and enforce intellectual property rights in the acquired technology; the volatility of cryptocurrency and gold markets; prevailing market, regulatory, and business conditions; and other risks and uncertainties described in Amaze's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Amaze undertakes no obligation to update any forward-looking statement except as required by law.