Coinbase Reverts Base App to Wallet Name After Social Experiment Fails

Coinbase has brought back the Coinbase Wallet name to the app it rebranded as Base App in July 2025, ending a year-long effort to convert a crypto wallet into a social platform.

Now the app channels users into leveraged bets, prediction markets and tokenized shares across more than 10 blockchain networks.

The Social Bet Ended Months Before the Rebrand

The name change concludes a strategic shift that started much earlier. In January, BeInCrypto reported the trading-first pivot, eight months before the branding reflected it.

Base is Coinbase's proprietary blockchain network, launched in 2023. The 2025 rebranding placed that network's label on the consumer app, along with a feed, messaging features and mini apps.

Base creator Jesse Pollak returned the app to Coinbase in July and called his on-chain social experiment a failure.

lots of conversations about base over the last week. wanted to share my candid take after a week of listening and a lot of reflection over the last 6 months.

first off – in case it’s not obvious, the first quarter of 2026 was a punch in the face. I spent 2024 and 2025 making a…

— jesse.base.eth (@jessepollak) July 15, 2026

Brian Armstrong, the chief executive, had already ended support for creator coins. Those tokens allowed fans to buy a stake in a post or a personality.

Most surged on attention and then collapsed. BeInCrypto identified four Base experiments that flopped before Armstrong pulled the plug. They were:

• Zora
• Creator coins
• Team-backed tokens
• The social-first Base App

At that time, Armstrong said, “We messed up, time to turn the page.”

What Traders Will See

Coinbase Wallet now directs users to Hyperliquid for perpetual futures. These contracts allow traders to bet on price using borrowed money with no expiry date.

We've returned to our roots: trading.

Coinbase Wallet will be the fastest way to trade everything onchain. From tokenized stocks and memes, to perps and predictions.

If it's onchain, it's on Coinbase Wallet.

— Coinbase Wallet (@coinbasewallet) September 10, 2026

The wallet also carries prediction markets and tokenized stocks, which are shares tracked on a blockchain instead of at a broker. Robinhood Chain and Monad join the supported networks.

Robinhood Chain already ranks among the leading tokenized stock venues, according to Grayscale. Coinbase says the wallet will test products its main exchange cannot list first.

Perpetual futures remain closed to United States users, a limit Washington is now weighing for Hyperliquid.

Coinbase has not published a fee schedule for the wallet. It has also not said whether the trading push grew user numbers.

Coinbase web pages still showed Base App branding on Thursday, hours after the name was said to have changed. Traders who only swap tokens will notice a new icon and little else. Those reaching for leverage will notice the wall.