Ric Edelman compares bitcoin buying now to Amazon in 1999

Bitcoin Magazine reports on Ric Edelman's latest comments.

Leading financial advisor Ric Edelman compared buying bitcoin today to investing in Amazon in 1999.

Edelman, founder of Edelman Financial Engines, told Bitcoin Magazine TV on Thursday that he expects the leading cryptocurrency to reach $500,000 by 2030.

Bitcoin was recently priced at nearly $76,522, after a 1% increase over the past day. The cryptocurrency saw its best run in years in August, following months below $65,000 — well below its October record of $126,080.

“Back in 1999, people were arguing over whether to invest in Amazon,” Edelman said. “Nobody has that argument — everybody owns it, and Bitcoin will have the same trajectory in the future.”

Regarding price, Edelman said that while he expects bitcoin to hit $500,000, it could be higher if people allocate more than 1% of their assets to the coin.

Edelman said: “If everybody in the world allocates 1% of assets to bitcoin, that translates to a $500,000 price — it’s really that simple.”

“You don’t have to go to a website and look at that arithmetic, and there’s nothing that I see that’s going to interfere [with my price prediction] — in fact, just the opposite.”

JUST IN: $337 billion asset manager founder Ric Edelman predicts Bitcoin will go to $500,000 by 2030

"My prediction is actually kind of low compared to many others."

— Bitcoin Magazine (@BitcoinMagazine) September 17, 2026

“I have a feeling we’re going to discover that my prediction is wrong on two counts: one, it’ll be more than $500,000, and second, it’ll probably be before 2030,” he continued.

Edelman, a prominent U.S. financial advisor and writer, has been a longstanding bitcoin supporter. He recounted to Bitcoin Magazine TV that he faced ridicule when he discussed the cryptocurrency in 2013.

“I was booed off many a stage in 2013, 2014, trying to convey to my colleagues in the financial services field to pay attention to [Bitcoin],” he said, adding that most people in the traditional finance space now acknowledge at the very least that the asset is “here to stay.”