Bifu continues to enhance its one-stop multi-asset trading system, enabling users to flexibly allocate core assets including forex, indices, commodities, cryptocurrencies, and global equities under a single account.

Stock products can be accessed through “Markets → Product Selection → Stocks” to enter the dedicated trading interface.

The platform’s stock section covers a wide range of globally influential companies in the consumer and brand sector, including COST, META, NFLX, PG, WMT, spanning retail, social media, streaming, consumer essentials, and large-scale supermarket chains.

In global investment portfolios, consumer and brand companies have long been regarded as one of the most stable sources of long-term growth.

With strong brand equity, highly loyal user bases, and steady cash flow, these companies not only shape daily consumer lifestyles worldwide but also offer defensive stability and long-term growth potential in the capital market.

This article focuses on the global consumer & brand sector, introducing several leading international companies that continue to create value in both lifestyle influence and capital growth.

Consumption & Brand Power

Costco (COST)

Costco is one of the world’s most iconic warehouse retail brands, creating a unique moat through its “membership + high value-for-money” model.

As of 2025, the company’s renewal rate has remained above 90% for years, supporting highly stable revenue and strong cash flow.

In the 2025 fiscal year, Costco recorded $275 billion in revenue, up 8% year-over-year.

Management continues to accelerate international expansion, especially in Asia, while improving supply chain efficiency through AI-driven inventory systems and dynamic pricing.

Amid inflationary pressures, Costco’s “value-first” strategy highlights its strong resilience across economic cycles.

Meta Platforms (META)

Meta is undergoing a major transformation from a social media giant to a full-stack “AI + XR technology ecosystem.”

With Facebook, Instagram, and WhatsApp connecting over 3.8 billion users, Meta remains one of the most influential global social networks.

In 2025, Meta’s advertising business returned to strong growth, with revenue rising 21% year-over-year.

Its Llama 3 AI model significantly enhances content recommendation efficiency and ad performance.

On the hardware side, Quest 3 and Ray-Ban Meta smart glasses performed strongly across North America and Europe, strengthening Meta’s “social + immersive experience” ecosystem.

The company announced over $40 billion in investment over the next three years to accelerate the profitability of Reality Labs and expand its AI and XR ecosystem.

Netflix (NFLX)

Netflix remains the leader of the global streaming industry, surpassing 300 million subscribers as of August 2025.

Facing intensified competition, Netflix retains its advantage through original content, AI-assisted production tools, and differentiated pricing strategies.

In 2024, revenue reached $39 billion, up 15.7%, and continued double-digit growth through the first three quarters of 2025.

Netflix’s in-house AI scriptwriting tools and personalized recommendation engines significantly enhance content production efficiency and user retention.

Its “ad-supported plan” now exceeds 94 million monthly active users globally, reaching an audience of about 190 million, becoming a key profit growth driver.

Netflix continues expanding into Asia-Pacific and the Middle East with multi-language strategies to accelerate global penetration.

Procter & Gamble (PG)

Procter & Gamble (P&G) is one of the world’s largest consumer goods companies, with more than 20 globally recognized brands including Tide, Olay, Gillette, and Oral-B.

Its diversified brand portfolio and high-frequency consumption attributes enable strong resilience during economic fluctuations.

In the 2025 fiscal year, revenue reached $84.3 billion, remaining broadly stable year-over-year.

P&G continues driving growth through digitalization and sustainability strategies, including AI-powered supply chains, smart packaging, and zero-carbon production targets under its ESG plan.

The company is rapidly expanding in emerging markets—especially Southeast Asia and India—strengthening its global consumption footprint.

Walmart (WMT)

Walmart is one of the world’s largest retail enterprises, operating more than 10,500 stores alongside a massive online retail network.

In 2025, total revenue is projected to exceed $680 billion, up 5% year-over-year.

Walmart is a leading case study in retail digitalization:

its e-commerce division grew over 18% in the past year, leveraging AI-powered pricing models and automated warehousing to improve operational efficiency.

The company is also expanding into financial and healthcare services, launching proprietary payment tools and virtual health consultation services, strengthening its “retail + technology + services” ecosystem.

With a strong history of stable dividends and long-term growth, Walmart is regarded as a high-quality defensive asset.

Investment Perspective & Risk Warning

The consumer and brand sector plays a key role in global asset allocation, supported by stable cash flows, strong brand moats, and durable long-term demand.

As global consumption upgrades and digitalization accelerate, these companies continue to demonstrate strong long-term growth potential.

Bifu’s multi-asset system allows users to flexibly allocate forex, indices, commodities, and stocks within a single platform, achieving risk diversification and capturing structural opportunities driven by global consumption trends.

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Risk Warning:

Market conditions fluctuate, and both stocks and sector performance may face price risks.

This article is for reference only and does not constitute investment advice. Please make decisions cautiously and based on your own risk tolerance.