MicroStrategy's Michael Saylor supports competitor Strive, saying its Bitcoin purchases benefit the broader sector. The firms also share financial ties.
In an essay posted on X on Wednesday, MicroStrategy Executive Chairman Michael Saylor expressed his desire for rival Strive to succeed.
Strive, a smaller firm, also purchases Bitcoin (BTC). That makes Saylor's backing of a competitor noteworthy, given MicroStrategy holds more of the cryptocurrency than any other publicly listed company.
Both companies adopt the same model: raising capital from investors and deploying it to buy Bitcoin.
MicroStrategy possesses 847,666 BTC, the largest holdings among public firms. According to BitcoinTreasuries data, Strive ranks fifth with 27,462 BTC.
"I want Strive to succeed. I want every well-managed issuer of Bitcoin-powered Digital Credit to succeed," Saylor wrote.
Strategy ($MSTR) and Strive ($ASST) share a Bitcoin foundation. Broader adoption can strengthen balance sheets, lower credit costs, and expand equity valuations. We are building Digital Capital, Digital Credit, and Digital Equity together. https://t.co/6poRRU5GWG
— Michael Saylor (@saylor) September 30, 2026
Both firms also market shares that pay regular income to investors: MicroStrategy offers STRC and Strive offers SATA.
Saylor argued that more sellers could boost investor trust and reduce borrowing costs for the entire sector. In a reply, Strive CEO Matt Cole agreed, stating the two entities are stronger together.
The opportunity for our industry is to grow Digital Credit into a multi-trillion dollar asset class. That requires trusted issuers, disciplined execution and track records that earn investor confidence.
— Matt Cole (@ColeMacro) September 30, 2026
Strive and Strategy are stronger together.
Great post by @saylor. https://t.co/cXR4DnWf2B
The ties run deeper. In March, Strive purchased $50 million of MicroStrategy's STRC shares.
Saylor has congratulated Strive on its Bitcoin acquisitions, including 1,355 BTC on September 21. Both companies made fresh purchases this week; MicroStrategy added 1,666 BTC.
Bitcoin does not yield interest, which Saylor conceded in his essay. Therefore, the income promised to investors must come from corporate cash or new fundraising.
Cole said Strive funded 85% of its latest Bitcoin acquisition by selling SATA. The company paid an average of $85,396 per coin, while Bitcoin was near $83,699 on Wednesday.
Investor sentiment stays cautious. According to DWF Ventures, only four of the 20 largest crypto treasury stocks trade above the value of their underlying Bitcoin.
Saylor himself cautioned that one weak player could erode trust across the entire industry.
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Disclaimer: this article comes from third-party media and is provided for reference only. It does not constitute investment advice. Crypto and other financial products carry significant price volatility risk, so please make your own decisions carefully.
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